When I was a kid, I lived on a ranch with my parents and two sets of Uncles and Aunts and their combined 17 kids (Irish Catholic...
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Anyway, My Mother and my Aunts baked every Wednesday (Thursday was laundry day and Tuesday was sewing day..you get the picture...) Anyway, when we were walking home from school on Wednesdays, we could smell the fresh bread a long way off. Our "special treat" was fresh hot bread with real butter and strawberry jam. I am making my mouth water thinking about it! (My Kid says "what's the big deal, it was only bread and jelly..." He just does not "get" it.) We did not get a lot snacks growing up and dessert only on Sunday so anything sweet was a big treat and the smell and taste of that fresh bread sticks with you no matter how old you get...So I understand why warm, whole wheat raisin bread would "bring them running" at work or class...Fresh bread still ranks as a "top ten" treat for me!