Well Ted,
Honestly, most people dont know the difference. Or care.
There is a small percentage that do, and that really is our customer base. I try to keep a list of customers, keep in contact, and so on. Fortunately I am near a monster city so I can get a lot of folks on board.
As for the big guys, well, I guess feeding 300 million people can be a challenge, and in their defense they have to do what they can to provide food to the masses.
So I guess there is a balance and a niche market, and that niche market has quite an upside.
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