AZGardener,
I'm selling some produce from my backyard also. 2013 will be my second year of sales. Last summer, I sold about $1,000 worth to friends and a local wholesaler. I had about 75 tomato plants and some cukes, squash, eggplant and sweet peppers. This year I'm planting about 200 tomato plants and I'm applying to sell at local farmers markets plus to friends/neighbors. I'm going to drop the wholesaler (not enough money there). To set my prices last year I went to a couple of farmers markets and checked out the local vendor prices. Around here, heirloom tomatoes sell for about $4 -$5 lb. I got a business license (needed in San Diego city limits) and named my company Lath House Gardens. A friend of mine set up a small website for me. You can google it. I'm not sure I can advertise the url here? Let me know if you have any other questions - I'm happy to share my mistakes and successes so far.
Lyn
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