Everyone's soil and climate are different, but in my clay soil, manure is what makes the biggest difference. With a lot of horse manure, they thrive, but without it peppers will hardly grow at all.
From the perspective of a market grower, where yield is money, expensive hybrid seed is typically worthwhile. But some of the prices get ridiculous. $80 per thousand is normal, but with the newest varieties, they often make you order a 1k minimum. The greenhouse bell hybrids are even more expensive; I have seen some priced at $50+ per hundred seeds.
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