Well while I do not to care what others grow I will say that so far all the money/research/development that has been spent on GMO's as of yet has not increased yield/reliability, or reduced overall pesticide/herbicide use. It is a similar situation to prescription drugs where in they create pills for things just to make money under the guise of being useful or "better".
This particular genetic alteration looks promising though, so hopefully at some point they will be able to improve.
http://www.nytimes.com/2016/10/30/bu...=top-news&_r=0