Cole Robbie,
Because this is America & capitalism is king, I wouldn't budge an inch. You said it yourself, you have a better product, heirlooms which have superior flavor hands down. That right there would be your greatest selling point and an opportunity to educate customers who frequent that market. Personally, I would stand by my product and also challenge customers to find out for themselves, the quality and flavor of your produce compared to any of the tomatoes offered by the hybrid henchmen.
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