I must confess that I have only been growing beets for a couple years; however, I've observed a couple things that have worked well for me.
1) Beets seem like a bit of shade - I have had the best success when I've grown beets in areas that get at least partial shade. I've even grown them in full shade (directly underneath a cherry tree) without issue.
2) Like most root crops, the softer the soil, the better
Bonus observation: The smaller beets always seem to taste better to me, and have a better texture. As a result, I will plant the seeds closer together and harvest the beets when they are a little larger than a golf-ball.
Hope that helps
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