Wait-Wait-Wait, I think there's an Articuno behind your ear.
http://twinfinite.net/gallery/pokemo...os-how-to-get/
It's part of Pokémon Go
http://www.pokemon.com/us/pokemon-vi...es/pokemon-go/ It has made Nintendo stock go up very quickly. Aimed at the public in their 20s and 30s who grew up playing Pokémon. Better yet, it is first generation Pokémon when they were most popular. I have at least as many first generation Pokémon cards as I have tomato seed varieties.
Expensive grapes - I guess it works the same way - sort of.