I'm Steve and I am the owner of the website in question. I would like to thank everyone for all the kind words about Double Helix Farms.
The reason the website looks the way it does and functions the way it does is pretty simple. I love tomatoes and I love gardening. I have shopped on too many sites that did not allow me to easily find a tomato by type or color or leaf type etc. and then easily get back to where I started. At Double Helix Farms you can find those grouping on every single page. A lot of effort went into this feature. I'm really proud of how it looks and how it functions.
The whole layout of the website is based on my lack of self control for how many varieties I grow and being a total tomato nutt.
If anyone ever has any questions feel free to contact me.
-Steve