It is called "Magic Dirt" but it does not contain dirt. according to their website:
[I]Magic Dirt™ is formulated with anaerobically digested organic fiber and composted forest products; however, it is not compost, and it contains no peat moss, coir, perlite or vermiculite.
Peat moss, perlite and vermiculite are not sustainable products and the company is trying to make a sustainable product. The peat moss and coir are not needed because the cow poo, after being used in the biomass-to-energy generators leave the now sterilized long plant fibers that serve the same purpose as peat moss or coir.
I think the idea of the company is good
From the link above:
Our initial idea was to develop biomass-to-energy facilities located next to dairy farms. Our thinking: Why not use anaerobic digesters to create a sustainable, renewable source of energy? So, that’s what we did.
With partners, we’ve developed $30 million in biomass-to-energy facilities, all anaerobic digesters located on dairy farms. The methane from cattle manure is captured and used to create renewable energy. As you read this, the projects we developed are producing enough renewable energy to power 5,000 homes 24/7. We also receive carbon credits for keeping the methane out of the environment. (U.N. studies show that methane is 84 times more of a pollutant than CO2 over a 20-year period.)
A co-product of the digester process is a pathogen-free, nutrient-rich fiber that has been proved to be a sustainable alternative to peat moss. But, we had to figure out what to do with it!
After years of experimenting, making mistakes, testing and making more mistakes, we had our Eureka! moment. Magic Dirt is, quite literally, the by-product of our process.
|