Floret also has a mission to call attention to and bring back heirloom flower varieties, which I like. Erin, the owner, is focusing quite a bit on sweet peas currently. I don't grow those but I still find it all interesting, so I follow her blog. I don't think many growers or seed companies (in the US at least) have this focus. Given all that, I am happy to pay her prices to support her efforts, much as many of us are happy to pay for seeds from our favorite tomato breeders who are furthering tomato varietal development.
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