No one values something they get for free. That's just human psychology. I have worked in promotions before and given away free tickets over the radio. Even to events that were nearly sold out, the percentage of ticket winners who would come to the event was about 10%. Those tickets were not important because they got them for free. The show-up rate of advance ticket purchasers was nearly 100%.
I'm thinking you should sell tickets. Make it $10-$20 per person and include dinner with the ticket. Keep a scale at the door and offer to take off $1 from the ticket price for every pound of garden heirlooms that each guest brings.
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