My thoughts are that names are often attached to unrelated or partially related varieties, because name recognition sells. But also because the name may indicate some key shared characteristics.
For me, if there are key shared characteristics, I am generally OK with using a "known" name to link a new variety with an established one, particularly when there is a genetic relationship between the two lines.
Examples: Marzano, Brandywine, Mortgage Lifter, Cherokee
However, it may be seen as problematic if the new line has no known genetic relationship with the line it is being compared to (if it is based almost solely on an attempt to "use" the old name to sell a variety that doesn't have much in common with the new line).
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