I like #2 and #4 the best. Like the front page of a website, the aim should be to draw the eye and to get the viewer interested enough to stay around. Pictures with a limited amount of text are the best bet for this. A large amount of text is anxiety-inducing for some folks. Thickly stroked and high contrast fonts are best. Get them interested with a pic and a blurb and let that give them something with which to start a conversation with you, then close the sale.
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