It's the drugs.
Capsaicin produces an endorphin rush in the brain. The brain likes endorphins. A lot.
I think the visual element has a lot to do with it too. There are just so many pods shapes, colors, color combos, leaf colors. A tomato plant essentially looks like a tomato plant. Peppers are so much more visually interesting.
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Stupidity got us into this mess. Why can't it get us out?
- Will Rogers
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